INKL: Wurl, Frequency Partner on FAST Solutions
Frequency – the leading platform for virtual linear and FAST (free ad-supported streaming television) channel creation and Wurl – the leader in data-driven solutions for CTV have announced a strategic partnership. Wurl will be Frequency’s preferred advertising monetization partner. Frequency will be Wurl’s preferred partner for advanced FAST and virtual linear channel creation. Customers will now be able to utilize Frequency’s platform for scheduling and playout services while also taking advantage of Wurl’s monetization services, including the recently-announced ContentDiscovery platform.
As consumer consumption patterns continue to shift to CTV, being able to design the right programming through a robust playout solution as well as achieve the optimum monetization and content discovery strategy are must-haves for every media company. Through this partnership, content providers can seamlessly utilize two best-in-class technology platforms for their channels business, empowering new and existing customers to create highly optimized workflows that best suit their needs across scheduling, playout, monetization and performance marketing ad campaigns.
“We’re thrilled to work with the team at Frequency,” said Craig Heiting, Head of Corporate Strategy at Wurl. “By combining forces, we can offer more playout options and simplify workflows to address content distributors’ most pressing needs across playout, monetization, and advertising and ultimately optimize their returns.”
“Wurl has played an integral role in the development of the FAST ecosystem,” said Jon Cohen, Chief Revenue Officer at Frequency. “With the rapid growth of FAST and the convergence with traditional TV, media companies need the freedom to choose the optimal partners for each part of their supply chain. Frequency’s industry-leading scheduling and playout platform, combined with Wurl’s advertising monetization solution is exactly what this market needs.”
Additional benefits of the partnership for content publishers include:
- The most powerful channel creation platform in the industry
- Lowest total cost of channel operations
- The ability for media and content metadata to move seamlessly between platforms without additional delivery
- Coordinated account management and customer support
- Increased value of ad inventory
- The ability to run optimized performance marketing campaigns to attract and retain viewers like never before
About Frequency
Frequency is a Los Angeles-based software company that builds and operates a cloud-based video SaaS platform for the creation, distribution, and monetization of linear channels. Frequency delivers channels to connected TVs globally, via the world’s leading Free Ad Supported TV (FAST) vMVPD and MVPD platforms. Frequency is the fastest growing linear streaming platform in OTT. With hundreds of content providers in our network, Frequency creates innovative software that is defining the future of TV. We empower our customers to create content experiences that inspire, educate, and entertain audiences all over the world. Visit www.frequency.com.
About Wurl
Wurl leads the CTV industry in helping content companies, streamers, and advertisers reach millions of consumers worldwide. Our market-leading platform enables them to maximize revenues, expand into global markets, and grow their audiences. Wurl is owned by AppLovin (NASDAQ: APP), and is headquartered in Palo Alto, California. For more information, visit www.wurl.com, and follow us on LinkedIn, Twitter, and Facebook.
